PHOENIX – March 2, 2017 – BuzzTheory Strategies, a marketing consulting company specializing in the channel, announced that its senior partner, Khali Henderson, has been selected to chair the Business of the Channel Track at Channel Partners Conference & Expo, April 10-13 in Las Vegas.

Henderson has more than 25 years of marketing, communications and content development experience in the technology industry. Well known for her leadership at Channel Partners, the telecom and IT industry’s leading channel media and events brand, Henderson is one of the country’s foremost experts on channel strategy and marketing. She also has developed and managed marketing and public relations programs for a range of technology companies and trade associations. At BuzzTheory, she heads up business development and serves as the chief content officer. Henderson also is on the boards of The Telecom Channel Association (TCA), Cloud Girls and Women in the Channel (WiC).

As track chair, Henderson will emcee and moderate the four-session lineup. “I am honored to be selected by Informa to chair the Business of the Channel Track at the spring Channel Partners event. My No. 1 goal is to ensure attendees have the opportunity to engage with our expert speakers and to take away actionable information,” Henderson said.

The Business of the Channel Track will cover critical business issues, such as customer care, marketing, public relations and operations.
“Discovering new revenue-generating solutions is important, but there is a whole other side to growing your business that is equally if not more important. So the Business of the Channel Track is a reality check. And, it all starts with a focus on the customer,” Henderson said.
For example, Craig Malloy, CEO of LifeSize, will talk about becoming customer-obsessed. This can have a huge impact on customer satisfaction scores and customer loyalty, which are huge factors in growth. “It’s hard to fill your revenue bucket at the top when you are leaking customers from holes in the bottom,” Henderson said.

Michael Barnes, director of new partner development at Continuum, takes it another step, focusing on how the customer should inform everything you do, including what kind of products you are adding to your portfolio. “That’s critical to ensuring continued success with certain verticals for example,” Henderson said. “ It’s also a reminder that you are not selling products but solutions based on your own expertise – and you need to market it that way. You need to build your own IP and reputation in the market.”

Other sessions in the Business Track will focus on preserving your reputation in a crisis as well as developing operational excellence that can be the hallmark of a customer-focused business.

For more information about the sessions in the Business of the Channel Track, click here or check out the Channel Partners Online podcast for a preview.

About BuzzTheory Strategies
BuzzTheory Strategies is a marketing and communications consulting firm helping companies across the technology value chain create and monetize relationships with prospects, customers, media, influencers, investors, strategic alliances and channel partners. We mesh modern digital marketing with old school work ethic – and personal connections to business and media leaders earned over decades of successful collaboration – to deliver high-value results. We represent innovators at the forefront of communications, applications, cloud computing, 3D-printing, Internet of Things, security, managed IT and disruptive technologies yet to emerge. We believe in and thrive on giving voice to technology innovators who unleash creativity, empower people, bridge divides, improve lives, redefine markets and drive economic growth. For more information, visit www.buzztheorystrategies.com