Content that Creates Connections
Content Development and Marketing
Content that connects companies with their customers and sales partners is our core value proposition. From industry leaders and associations to technology media and events properties, ours is one of the most proven, heavily-sourced content teams in the technology distribution space.
High-Value Media & Influencer Relations
PR, Media and Influencer Relations
Media and PR campaigns are all about the pitch. As content experts, we dig deep for the hooks and stories that generate meaningful coverage for our customers and connections between media and their audiences. And as one of the go-to firms ourselves for tech media and associations seeking high-value content, we are always knowledgeable about what’s in demand today and on the horizon tomorrow.
Technology as a Competitive Weapon
Digital Marketing, Multimedia & Apps
We leverage technology to redefine and cement the relationships between our customers and their customers. Whether it’s marketing automation (including marketing-automation-as-a-service) and digital/social platforms or custom applications or even custom development of customer-facing or sales-force-enabling portals, we use bleeding-edge technology solutions to keep our customers ahead of the curve. And if the solution we need doesn’t exist, we build it.
Distribution-Ready Social Media
Social Media Strategy, Marketing and Management
We leverage social media to enhance all of our clients’ marketing objectives through the distribution of unique content (in social media as well as other activities, our content chops deliver distinct advantages to our clients) and strategic engagement with customers, distribution partners and prospects. We also help our clients manage the post and frequency demands of social media, and develop strategies for awareness and follower growth.
Results-Driven Marketing Strategies
Strategy, Research & Planning
From surveys to competitive analysis to the development of full-blown marketing plans, our team leverages years of executive management and consulting experience to develop strategies that help brands generate value, raise their profiles and capture, retain and defend market share.
Brand Strategies that Drive Revenue
Our heavy experience – and ongoing collaborations – with influencers allow us to create unique opportunities for brand positioning where it counts. Like all activities at BuzzTheory, our approach to brand-building is strategic, tangible and firmly centered on softening prospects for sales and marketing activities and hardening defenses against retail competitors and distribution-channel poachers.
Creative with Engagement Baked In
Our creative development activities are centered on building value and driving growth. We leverage our core strengths in content mastery to create impactful creative assets that provoke thought, communicate and deliver value, drive readership and generate leads, prospects and customers. Whether it’s working collaboratively with client artists and contractors or developing assets soup-to-nuts in-house, our work always has user engagement and audience relevance built in from the get-go.
Event Planning & Management
Our executive team has collectively developed, marketed and managed dozens of industry-leading events for technology associations, media firms and leading technology brands in IT, communications, 3D printing and more. From custom promotions within events to the main events themselves, we leverage our deep content knowledge and connections with leading brands, thought leaders and influencers to drive high-value conferences, education sessions, seminars, and social and networking events.
Proven Team. Proven Results.
Existing Client Share of New Projects (2016)
Retainer Clients Renewing Contracts in 2017
Clients Achieving Revenue Growth in 2016
Clients Using BuzzTheory for Multiple Objectives
In the Works
2017 BuzzTheory Objectives
More In-House Data and Statistics
A major 2017 objective for BuzzTheory is to complement our knowledge and experience base with more in-depth surveys and trending panels on vital information that can make-or-break client marketing objectives.
At client request, we’re rolling out white labeled marketing-automation-as-a-service, fully supported by BuzzTheory, to give marketing teams greater autonomy within their organizations and firms seeking fully outsourced solutions a one-stop shop. We’ve completed technology sourcing with beta testing beginning in January.
Enhanced Video Production
We have long toyed with the idea of creating a streamlined video enhancement process for marketing projects leveraging simple or quick client video and the BuzzTheory production skills many of our clients already use for events, corporate and web video. We’re taking the plunge in 2017. Clients interested in beta testing should shoot us a note. Target dates are process planning and beta testing in Q2, client-only availability in Q3 and video-only new customer projects by year-end.
- Content 100%
- Strategy 92%
- Media & Influencer Relations 88%
- Brand Development 72%
- Marketing Technology 62%
- Creative Development 96%
- Social Media 72%
- Events 88%
Client Services Mix
More than 70 percent of our clients rely on us for multiple objectives (and usually more than two). Our most recent snapshot of client activity found that a majority of our clients use BuzzTheory in all of our core practice areas — from 62 percent relying on us to help them identify, manage or leverage marketing technologies to 100 percent relying on us for content development.